Media Theory - Cambridge Portfolio Project

 Media Theories are important to engage audience in any project or production, and in this case, I think the proper way to develop my story is through the "Hypodermic Needle Theory".

This theory is based on the immediate impact and influence on audience. In my case, the way it is going to be used is by showing the instant action of the killing/ people being tide up and severely attacked. 

This way will automatically shape the audience's view negatively towards the killer, which can be a good or bad thing depending on how the movie goes on but which I'm not involved. This can work either way because for example if in the movie the two other guys commit any crime or did something that drove this villain to do that, maybe people will start to feel empathy, but if they did nothing wrong and the villain just went crazy, people will feel anger and disgust throughout the whole movie. 

The idea always is to generate an impact on what you are doing; If people don't feel anything about the production, that's where you fail. 

Also, this theory makes you want to continue watching rather than just leaving, due to its engaging nature. If you start by seeing the final outcome and then a flashback, it makes you want to keep understanding how and why did they end up in the situation they were in, which is highly beneficial to the production in general and affects positively the overall project.